Vista Outdoor's Latest.....

[4651feeder]

Vista has announced they will shed their firearm brands Vista Outdoor to get rid of firearms business - ABC News while retaining their 8 ammuntion related brands https://vistaoutdoor.com/brands/ . How will this impact your future ammunition purchase decisions?

 

[churchmouse]

How do we offset the pressure exerted by the left. They are most likely not even customers.

 

[Ggreen]

How do we offset the pressure exerted by the left. They are most likely not even customers.

A growing number of outdoor stores were blackballing all of vista. REI is named first on a lot the retailers that refused to order from them unless they dropped their firearms. The left probably makes up a large percentage of vista's consumers. Dirty, bearded, flannelled, nature hippies not buying their beanies or bicycles that have huge mark ups probably has a much bigger impact than savages sales numbers.

 

[Areoflyer09]

I know this won’t be a popular opinion, but it’s not a bad move on their part. Savage & Stevens shouldn’t be difficult sales. Both are known names, both should be easy to move to another company that either wants into firearms or is more invested in firearm manufacturing.

Scrilling through the list of brands under the Vista banner, Savage & Stevens are sorta oddballs in the group. Bell, Giro, Blackburn & Jimmy Styks are being sold as well. Probably more to come.

Vista has identified ammunition, hunting/shooting supplies, hydration & outdoor cooking as their four core categories. That doesn’t include manufacturing firearms. I don’t see this as giving into the left. I would expect to see this from a company that grew too large and can’t sustain itself, hence the selling of non-core brands. But I’m an accountant and I tend to view things from the “what’s best for he business” side of things.

 

[t-squared]

Here's an article about them dated 5 days BEFORE the Parkland shootings...Vista Outdoor, owner of Westfield's Savage Arms, sees stock fall on disappointing earnings | masslive.com

It kinda reads all over the place, but if the info is correct it seems their "troubles" were already happening before all the post-shooting "fallout".

 

[russc2542]

News flash, firearms not overly profitable after market saturation from pre-election-scare and several post-shooting ban-scare sales. While it may have happened without the current environment of virtue signaling, the combination just makes it easier.

 

[4651feeder]

A growing number of outdoor stores were blackballing all of vista. REI is named first on a lot the retailers that refused to order from them unless they dropped their firearms. The left probably makes up a large percentage of vista's consumers. Dirty, bearded, flannelled, nature hippies not buying their beanies or bicycles that have huge mark ups probably has a much bigger impact than savages sales numbers.

Exactly... and what I've found interesting is when Yeti chose to cave to liberal pressure there was outrage among Second Amendment supporters with calls for boycott, yet when Vista caves Second Amendment supporters appear to be remaining complacent. One can say this is apples and oranges, but in the end it's still business decisions influenced by the liberal movement.

 

[NyleRN]

I wish they'd get off their butt and tell Bushnell to bring the DMR Pro to market