https://www.channel4.com/news/revea...llions-of-black-americans-from-voting-in-2016
I will say this, the ability to target by African American affinity disappeared on the Facebook ads platform a few weeks back.
This is really another non-story. Do political candidates not run negative ads directed at their opponents each day every day?
Of course Trump doesn’t want certain groups going to the polls. They’re less likely to vote for him. Is that voter suppression? Maybe. But I’m not seeing any legal issues. Also the article states they don’t know what ads he ran to whom.
All they have is a list of 8 audiences he targeted on Facebook.
Facebook allows you to create audiences based on all sorts of demographics, email lists, those that click on your ads, those that watch 25%, 50%, 75% or All of your video, and prior to 2016, income and race.
Once you have this custom audience dialed in, you can then create a look a like audience. This allows Facebook’s algorithm to scan everything they know about your custom audience and create a much larger audience that “looks like” your dialed in custom audience.
You can take a small list, a few opt ins, and even less sales and turn that into a monster sized list of your perfect prospects.
Man, I run an agency for final expense life insurance agents. We sell life insurance to low income seniors. I also run a marketing agency that generates leads for those same agents.
Lower income white folks are much less likely to purchase life insurance as other lower income folks. It is what it is.
Highly detailed targeting lowered marketing costs AND increased sales. All the while helping people that didn’t want their kids “passing the plate” when they died.
All Trump did was use the data available to him by Facebook to not waste a cent on advertising dollars.
It’s how he won in 2016. That’s why they’ve turned off the ability to target by income, and a host of other targeting options.
It’s also a light bulb moment for me as to why the targeting option “African American Affinity” up and disappeared a few weeks before the election.
I wonder if it will return afterwards.
I will say this, the ability to target by African American affinity disappeared on the Facebook ads platform a few weeks back.
This is really another non-story. Do political candidates not run negative ads directed at their opponents each day every day?
Of course Trump doesn’t want certain groups going to the polls. They’re less likely to vote for him. Is that voter suppression? Maybe. But I’m not seeing any legal issues. Also the article states they don’t know what ads he ran to whom.
All they have is a list of 8 audiences he targeted on Facebook.
Facebook allows you to create audiences based on all sorts of demographics, email lists, those that click on your ads, those that watch 25%, 50%, 75% or All of your video, and prior to 2016, income and race.
Once you have this custom audience dialed in, you can then create a look a like audience. This allows Facebook’s algorithm to scan everything they know about your custom audience and create a much larger audience that “looks like” your dialed in custom audience.
You can take a small list, a few opt ins, and even less sales and turn that into a monster sized list of your perfect prospects.
Man, I run an agency for final expense life insurance agents. We sell life insurance to low income seniors. I also run a marketing agency that generates leads for those same agents.
Lower income white folks are much less likely to purchase life insurance as other lower income folks. It is what it is.
Highly detailed targeting lowered marketing costs AND increased sales. All the while helping people that didn’t want their kids “passing the plate” when they died.
All Trump did was use the data available to him by Facebook to not waste a cent on advertising dollars.
It’s how he won in 2016. That’s why they’ve turned off the ability to target by income, and a host of other targeting options.
It’s also a light bulb moment for me as to why the targeting option “African American Affinity” up and disappeared a few weeks before the election.
I wonder if it will return afterwards.