It is all about marketing and to target the customers, they want to make money and then more money by selling your info to companies just like the computer does and the cell phones.It would scare us to death if we knew everything that we liked and disliked, where we go in our cars and cameras...
Just had a talk with a guy who was told by a guy that when you purchase a gun from Rural King that they alert the police of your purchase. I find that hard to believe has anyone else heard of such a thing? Keep in mind I heard it from a guy who heard it well you know how it goes.