In 2010, I was building a house and I had always heard the Direct Buy commercials on WLS. I got bored at work one night and went to their site and registered. I started researching them and saw multiple reports that the membership was $4000 and if IIRC, there's an annual fee on top of that. Then the calls started coming from a 317 number. I refuse to answer my phone if I don't recognize the number. I did the reverse look up and it was them. I bet I was still getting calls 3 years later. Their salesmen must get a huge commission on that $4000 membership. I suppose if you had 20+ rooms to furnish, it might be a good deal.