Other than value, the only way a company's policies will affect my decision on things is if they make a political decision and take sides on something, especially if I think it's the wrong side. I ended my Angie's list subscription because they decided to pile on and take sides in the RFRA ****storm. **** them.
I don't see the netflix thing the same way. I don't think they're picking political sides. If they raise their subscription fee beyond what I'm willing to pay, for whatever reason, I'll terminate it.
I think that's a reasonable approach. If a company elects to be seen as picking a side they need to be ready for the fact that it's going to be turn off for a portion of the population and potentially result in lost business. Of course, it's also possible that it could attract more business than might be turned off (Chik-Fil-A, for example).