Sadly I just learned today that big5 is an actual sporting goods store. People mention it all the time on forums and I always thought it meant the big five retailers or something. Like walmart, dicks, sportsman, kmart, meijer.
Ain't I the idiot.
I've HEARD of "Big5" before, and knew it was some kind of store,... but (as far as I know) I've never seen one.