This. So much this. Net Neutrality is essential. Allowing ISPs to throttle or flat out block content is such a bad idea it isn't even funny.
That's a great explanation of part of the truth. Conveniently left out is the fact that without net neutrality, ISP's (E level from that article I guess) can prioritize their own services over the services of other companies crossing the connection to you. As the article states, the aim of net neutrality is for all traffic to be treated the same. Where the main concern lies is at the end user ISP level (Comcast, AT&T, Charter, et al), forcing them to treat their service as a gateway to the internet where all traffic is the same. You can access the sites of Google, MSN, (God forbid) CNN, your email from Google, your video from Netflix and your audio from Amazon Music all exactly the same. Without net neutrality, if Comcast partners with CNN, for example, it could prioritize traffic to that site, while throttling traffic to Fox News. Or it could decide that the music service that it owns gets priority over Amazon Music, or any other music provider. Since their service is the only one that works well, you have the choice of either switching to their service, or perhaps paying a premium fee in order to access the service you prefer. If you don't think this can happen, you haven't been paying attention. Comcast and other ISP's already were found to be throttling content from competing services and other issues. We already pay stupidly high bills for internet service and my prediction is that doing away with net neutrality is only going to increase those prices without providing the consumer with any added benefit.