Wacky times in the buy/sell gun hobby. Maybe other non firearm hobbies are the same, but I can't think of anything similar at the moment.
One that comes to mind is the bicycle industry. There are several places where you can order a bike online, and it will show up at your door in a box, assembly required. The money you saved on the bike will be paid by you in the form of labor to assemble said bicycle (assuming you can do it correctly). Or, you are going to need to pay someone at the local bike shop to do it correctly, or fix your mistakes.
Just like the LGS, when you walk through the door, the price you pay is for the product, and the service that you get with it. That includes keeping the lights on and the door open.