Yeah, and then it's followed up with "LOCK UP YOUR GUNS." As if the latter fixes the former.
Well, it fixes a symptom, not the solution. You and I provide the solution... teach them so they dont. For jackwagons that arent as intelligent and responsible as us, locking up is the answer. Hell, I teach, but still lock up... but not so much that I'm not uncomfortable with the speed in which I can get to it if the SHTF. Would it be great to be able to leave it on a table, shelf, etc without worrying something might happen? Sure. World peace would be awesome too.
I guess bottom line is everyone needs to do what they need in order to be safe. While the message in the commercial taken at face value I also am not a fan of, Its better than what Bloomy and his ilk want of "If they find them, they will play with them. So sell them to the cops at the next buyback... they are not worth the hazard in your home." (man, I feel dirty even typing that)