A druggist creates a drug for a rare and specific disease. It costs him $200 to make the drug. The druggist charges $2000 to purchase it. Your wife/husband is diagnosed with said disease. You cannot afford the $2000. You ask around to borrow the money, and exhaust every possible way to try and earn the $2000 needed but you can not. You ask the druggist to sell it to you for less and he says "no I invented the drug and I am going to charge what I want for it? What do you do?