Mourdock Internet Ads

[iwearcowboyboots]

Anyone else seeing these on Google?

The only surprising thing about this ad was that I wasn't searching Google for anything political (or rape or abortion) related. Looking for an address of a business in the Indy area...

And on a related note, did anyone else get the 40 page anti Joe Donnelly magazine in the mail late last week? Looks like both sides are spending a lot of money to abuse/mitigate the Mourdock comments.

 

[buckstopshere]

It seems funny to me that the dems are pushing Donnelly so hard against Mourdock. They sense the blood in the water and want to pounce.

They act like they haven't had a democrat sitting in that senate seat for years. I mean, you can't honestly consider Luger a republican right

It's all nonsense. Constant bombardment. Here you are, politely searching for guns and porn and there you go with this political

 

[Titanium Man]

I wonder how the campaign would have been waged if Lugar had won. What would have been the Democrats strategy. By the way, does Dick know he lost yet?

 

[BravoMike]

I'm getting sick of all the negative adds this year and am ready for the election to be over. I'm especially sick of how these adds (and the media) are twisting what people are saying into something that is not at all a representation of what their opponents said or meant.

 

[iwearcowboyboots]

I wonder how the campaign would have been waged if Lugar had won. What would have been the Democrats strategy. By the way, does Dick know he lost yet?

It would probably be mostly the same (attack ads). The same PAC was targeting Lugar before the primary. I think Mourdock winning the primary was their goal because they thought they could count on him losing in November.

With Lugar being nearly identical to Joe Donnelly, it makes it hard to convince the (R) state to vote (D). Mourdock, on the other hand, does the heavy lifting for them.

I'm getting sick of all the negative adds this year and am ready for the election to be over. I'm especially sick of how these adds (and the media) are twisting what people are saying into something that is not at all a representation of what their opponents said or meant.

If you think we have it bad, go to Ohio and turn on a TV. I was visiting in-laws over the weekend and I would swear that no fewer than 4 of every 6 commercials during commercial breaks were political ads. Most ads are attack ads because it is far easier to paint your opponent as a liar or a monster than it is to demonstrate why you are actually better.

 

[BravoMike]

If you think we have it bad, go to Ohio and turn on a TV. I was visiting in-laws over the weekend and I would swear that no fewer than 4 of every 6 commercials during commercial breaks were political ads. Most ads are attack ads because it is far easier to paint your opponent as a liar or a monster than it is to demonstrate why you are actually better.

That's exactly what I experienced here in the Indy area yesterday. My wife and I had to turn the TV on mute during the commercial breaks.
But yes, I can imagine a swing state like Ohio being much worse.

 

[cosermann]

Murdock's comment has been consistently mis-characterized. Even FoxNews pointed it out:

Mainstream media twists Mourdock's comments about God and life into something unrecognizable | Fox News

 

[88GT]

Anyone else seeing these on Google?

The only surprising thing about this ad was that I wasn't searching Google for anything political (or rape or abortion) related. Looking for an address of a business in the Indy area...

And on a related note, did anyone else get the 40 page anti Joe Donnelly magazine in the mail late last week? Looks like both sides are spending a lot of money to abuse/mitigate the Mourdock comments.

It's based on your IP address. I get local ads like that on other sites I visit.

And that magazine against Donnelly was shocking. It was Freedom Works, not Mourdock's campaign, but that must have cost a pretty penny. I wonder how many they mailed, and to whom.

 

[CarmelHP]

It's based on your IP address. I get local ads like that on other sites I visit.

And that magazine against Donnelly was shocking. It was Freedom Works, not Mourdock's campaign, but that must have cost a pretty penny. I wonder how many they mailed, and to whom.

I got one, but, for me at least, it was carrying coals to Newcastle.

 

[iwearcowboyboots]

It's based on your IP address. I get local ads like that on other sites I visit.

I know. Usually though there is some sort of keyword intent involved in the search. I didn't think it was normal for ad buys to be purely based on IP. When you are on another site, Google usually uses the content of that sight in consideration for keyword intent and then picks ads based on that. Conversion rates are much lower if you eliminate opportunities to match ads to intent. Google may charge less for the conversions though so who knows, maybe the strategy is working for them.

And that magazine against Donnelly was shocking. It was Freedom Works, not Mourdock's campaign, but that must have cost a pretty penny. I wonder how many they mailed, and to whom.

I can't imagine that the magazine/booklet about Donnelly cost any less a couple bucks each. 40 color pages, stapled plus postage...

Lots of area's got them. Maybe they limited to just people who voted R party in the primary or people who donated to R party candidates? Either way, it couldn't have been cheap. Freedom works had already up to that point spent about 18 million in Indiana just on this Senate seat for Indiana.

The day I got mine I also got a postcard that was pro-Mourdock.

It was wise that they didn't plaster Mourdock's name all over it. The goal is to bring back people who were getting cold feet after the debate. People can play down the comments all they want, it appears that it mattered to Freedom Works or they wouldn't have dumped that much money. I guess we find out next week if it helped or not.

If anyone is interested, here is a PDF copy of the magazine.

 

[88GT]

I know. Usually though there is some sort of keyword intent involved in the search. I didn't think it was normal for ad buys to be purely based on IP. When you are on another site, Google usually uses the content of that sight in consideration for keyword intent and then picks ads based on that. Conversion rates are much lower if you eliminate opportunities to match ads to intent. Google may charge less for the conversions though so who knows, maybe the strategy is working for them.

It's gotta be. I get them on sites where I haven't done a search. Usually on sites linked from Drudge. And the ads have gone both directions.

I can't imagine that the magazine/booklet about Donnelly cost any less a couple bucks each. 40 color pages, stapled plus postage...

Lots of area's got them. Maybe they limited to just people who voted R party in the primary or people who donated to R party candidates? Either way, it couldn't have been cheap. Freedom works had already up to that point spent about 18 million in Indiana just on this Senate seat for Indiana.

The day I got mine I also got a postcard that was pro-Mourdock.

It was wise that they didn't plaster Mourdock's name all over it. The goal is to bring back people who were getting cold feet after the debate. People can play down the comments all they want, it appears that it mattered to Freedom Works or they wouldn't have dumped that much money. I guess we find out next week if it helped or not.

If anyone is interested, here is a PDF copy of the magazine.

The postcard might have been an effort to do some damage control over the comments, but the glossy required a lot more work than it had time for. I don't think the glossy had anything to do with the comments.

And I think anybody with an ounce of intellectual honesty knows in his heart that Mourdock didn't mean rape was the will of God. One poorly constructed sentence taken out of the context of the entire comment does not a position make.

 

[HoughMade]

What makes you think honesty of any type, intellectual or otherwise, has anything to do with what the anti-Mourdock crowd is trying to sell?

What disappoints me most is that so many people will buy what they're selling. The upside is that my kids will be competing with those parent's kids for jobs one day and if that is an example of the critical thinking being passed along, my kids will be just fine.

 

[iwearcowboyboots]

And I think anybody with an ounce of intellectual honesty knows in his heart that Mourdock didn't mean rape was the will of God. One poorly constructed sentence taken out of the context of the entire comment does not a position make.

Didn't stop Team Romney from trying to distance themselves from Mourdock's comments or Pence demanding Mourdock apologize. Solid examples of leadership within the party...

 

[hoosiersasquatch]

I think this election has national potential in terms of the getting the majority in the senate. Not only are candidates campaigning, it looks like every special interest group is putting their two cents in also. I do think that Richard Mourdock's words are being twisted out of context.

 

[hornadylnl]

We need some zealots.

 

[88GT]

What makes you think honesty of any type, intellectual or otherwise, has anything to do with what the anti-Mourdock crowd is trying to sell?
.

Good Lord, it has every thing to do with it. Peddling a falsehood would be a big indicator of one's integrity, doncha think?

Didn't stop Team Romney from trying to distance themselves from Mourdock's comments or Pence demanding Mourdock apologize. Solid examples of leadership within the party...

Nope, it sure didn't, but that doesn't change anything.

 

[HoughMade]

I say again.....what makes you think honesty has anything to do with what the anti-Mourdock crowd is trying to sell? Get it now?

 

[iwearcowboyboots]

Nope, it sure didn't, but that doesn't change anything.

Not for the people who vote strictly party line it doesn't.