It is a commercial for a product that a company is wanting to sell. It is not a campaign add. Now it is the NFL's choice not to accept their money but I would love to have seen it on the TV.
I think the NFL should keep all political adds out of the Super Bowl. IMO the Super Bowl should (or any other sporting event) not be the place for anyone's political views to be aired. I know it had happened in the past, but I for one would like to see it come to a halt at sporting events. Their are many other time slots to air one's political views.
Super Bowl Commercials 2012: Political Ads Should Be Kept out of NFL Holiday | Bleacher Report
yet bob costas can lecture during halftime
I saw nothing political there . No democrat , no republican , no libertarian ideals . The subject matter was family safety with an implication that the husband was a veteran .
The commercial was for a consumer good .
The good could have been an alarm system or auto restraint systems or child car seats , fire extinguishers but it was not .
The consumer good was the most regulated consumer good in country . A gun .
The politics involved is purely in the mind of the viewer , not in the message of the advertisement .
If a Karate studio wanted air time would they have got it ?
A private securely company ?
Tasar ?
We won't know .
What we do know is that the NFL is anti gun and then by default anti constitution .
The comercial slots are sold to make money .
Yes the NFL has the right to choose who they sell it to .
Good taste comes into play .. If a Nevada Brothel wanted air time they need to decide if they want to be associated with prostitution while receiving money for their time . ( a little irony there if you will )
In urban areas guns are associated with evil and death .
I would say the same ideal is for the black community and culture as a whole also .
What are the demographics of urban and black viewers ? I don't know .
I would assume substantial .
A conclusion would be that the NFL does not want to be associated with evil and death . That in of itself is understandable .
But to sub come to ignorant and uneducated views and ideals is not being a responsible advertiser or practicing good civics .
As thinking people know . A gun is neither good or bad . It just exists .
It was not pro death like Planned Parent Hood abortions.
It was pro life . The protection of family .
The comercial was in good taste . No argument can be made otherwise .
It did not meet their ideals it's that simple . It was a political decision .
The NFL is anti gun . The advertisers and the NFL should be shunned and admonished
and the firearms community should tell them so .