It remains a cosmic injustice that PH doesn't have the same amount of followers as Hickok45, although Hickok did get his start MUCH sooner, and I suspect that's the main explanation.
The ammo sponsorship Hickok gets from Federal has to be worth 10K a year or so. Some of those videos are well over $1/shot.
Don't tell the IRS, they'll find a way to make it imputed income.