This month's issue of Guns & Ammo (June 2011) has an article on it and gave a good review. They seemed quite pleased with it. The MSRP is $800. Can't you get a Kimber for a little more or maybe a Springfield?
They're releasing it into the market with the price tag of a SA loaded & Sig GSR's.
It seems that some of you are confused. It is listed as the MSRP around 800, that is suggested retail. The actual price will be cheaper than that.
The SA Loaded and SIG GSRs "street" price is about $800-850, but their MSRPs are much higher.