WHOIS says their website is hosted by GoDaddy...kind of gives that name a whole new "twist"...maybe the inventor had a brainstorm while watching one of their commercials
We needed a new router, so I took my son to Fry's last night. There were some Shake-Weights on an aisle display and I grabbed one. He said "no dad" and I put it down. I brought him home and showed him this video. He was pretty much speechless, even as much of a smartass as he is.