It's usually in two different rooms, it's usually very well attended (crowded), and honestly the prices at this show have been considered extremely high for years. Last time I was there a guy had a beat up Marlin Model 60 on his table with a K Mart scope...asking $275...I asked him what he'd take for it...he said $275 and giggled like a lunatic. Keep in mind, brand new Marlin Model 60's were way under $200.
Best deal I got was a nice cammo boonie hat for $4