Honestly gun and ammunition companies have been benefiting pretty greatly from the social unrest. I thought I read on here that one company has $80 million in back orders. Now I'm not saying that they are responsible for any of it, just that they're benefitting from the added business. Social media bombarding people with news of violence coupled with an openly very anti-gun candidate in an election year makes the firearms industry as a whole a pretty good profit. Social media helps with that.
We really cannot know what is in individuals news feeds, but based on the media coverage that social media likes to promote, peaceful protests, I doubt that is where the impetus comes from...