Down south on the coast areas the grocery store competition to HEB was Stanley's. One time in Bay City I needed to scrounge up a case of malt for brewing and when I went to the corporate offices O. B. Stanley regaled me with the tale of having to push his date through her bedroom window when he took her home 'cause they'd got beer from the guy down at the sand pit that made home brew (it was during prohibition). Then O. B. ordered my malt and personally called me when it came in. Now that was service.