Stickfight
Expert
Perhaps. I've heard it the other way, where walmart demands that the goods be sold for a maximum price or walmart won't stock them on the shelves. That's a walmart thing to me.
My brother's company was a WalMart supplier. They regularly came to him and demanded he reduce his price by a few percent. At some point he could no longer accept the loss of profit, so he refused to go any lower, and WalMart eventually dropped him.
The problem comes when the WalMart portion of a supplier's business is too big to walk away from. If you've hired more employees, bought more equipment, expanded into new buildings, you might not be able to take the hit to volume. WalMart always tries to put themselves in the position of their suppliers needing them more than they need the supplier, which gives them enormous leverage. They even offer expansion assistance to smaller suppliers to encourage them to grow and become more dependent.
But everyone who does business with them does so voluntarily. From the suppliers to the employees to the customers. WalMart doesn't force anyone to do anything.