You're making me defend something that I don't really agree with, but that's ok. I'm a trained professional.
Gas does cool, but so does the atmosphere as altitude increases, along with the "air" becoming less dense. Moreover, there are currents that flow vertically. If the gas cloud was cooling more slowly than the air around it, the cloud could continue to "float" up until it was carried by a more horizontal current, e.g. jetstream.
Methane is lighter than air and will rise from the surface of a bloom. But I think this possible hypothesis is really not within the realm of feasible explanations. You would require a lenticular-forming windshear and who knows what else. It is more likely that the gas would dissipate with the square of its distance from the surface, don'tcha think?