Maybe, maybe not. As a dedicated cyclist, I can tell you I don't even like to transport my bike. If i'm meeting friends across town, I ride there. Machines never, ever create a good facsimile of real riding; a good ride presents you with a hill not at a time of your own choosing. Machines are for rainy days or winter, and then the machine is just a trainer you attach your bike to or a set of rollers. Pelotons are for gutter-bunnies
Maybe the people buying stock in the company aren't the target audience, but they should tell you something about how the company is faring in the marketplace. The IPO immediately fell below the strike price and didn't close above it for a month and a half. Spiked in November, perhaps in anticipation of gift giving or just money chasing gains/FOMO. Now it appears to be crashing again. There are collegial computer apps like Zwift that allow riding against other riders in the off season for a tiny fraction of what these things cost. Expect a good Oculus app to cut into their business, too
https://markets.businessinsider.com...on-market-value-holiday-ad-2019-12-1028737428
Peloton saw $942 million in market value wiped out in a single day amid backlash to its controversial holiday ad
A big part of this issue is institutional investors are now being manipulated or sometimes ran by SJW.
Most serious cyclists I know has a spin bike of some kind...