Well it appears my issue has been resolved with the discovery that the month old battery I bought is junk. I took it back so AutoZone could put it on their charger to determine the issue but it wouldn't crank the motor even with jumper cables on the battery. Pulled the battery from my UTV and tried it and it fired right up. You'd think you could rely on a brand new battery to be functional but apparently not.
I'll second batterymart.com. Glad you are up and running Phylo!Recommend these guys for 12v batteries: https://www.batterymart.com/
I've bought more than a few and these are in-stock, ship fast and well packed.
Seem to last longer than the part store/power shop batteries.
Can't speak to their other products, but I can't imagine that business is any different.