This will be a very interesting case, and will have a lot of potential impact outside of the firearm community. I don't personally believe that this should have made it to the jury, instead it should have been ruled in Bushmaster's favor summarily.
Even if the marketing becomes an issue the person who was influenced by the marketing, and who purchased the rifle, was murdered and the rifle stolen. It was then used to murder innocent children. That was a deliberate action. This was not negligence, so the level of training of the end user should not be a factor.
If this were any other product on the market I cannot see a judge allowing this case to progress. If Person A kills Person B, steals Person B's knife, and uses that knife to go on a stabbing rampage what reasonable person would believe that the knife manufacturer is liable?
Even if the marketing becomes an issue the person who was influenced by the marketing, and who purchased the rifle, was murdered and the rifle stolen. It was then used to murder innocent children. That was a deliberate action. This was not negligence, so the level of training of the end user should not be a factor.
If this were any other product on the market I cannot see a judge allowing this case to progress. If Person A kills Person B, steals Person B's knife, and uses that knife to go on a stabbing rampage what reasonable person would believe that the knife manufacturer is liable?