Definitely understand your point here, market economy and all. I've spoken with a few retail outlets and their costs are higher as well, since it can turn into a bidding war to get stock from manufacturers/distributors right now. With that said, I've definitely noticed that "Cheaper Than Dirt" is more like "Expensive As H**l" as compared to the competition... even their shipping charges are relatively high! They're currently off my list for places I check for ammo for this simple fact. The best way to tell them that their prices are too high is to stop paying them!
I learned the phrase from my Dad: "apparently, I'm not their intended customer." It applies to anything whose price is more than I can or will pay.